Jewelry for Affection

Every Kiss Begins With Kay?  Really?!

 

 What if I found out yesterday my husband cheated on me with my sister, but today he came home and gave me jewelry from Kay. Would that deserve a kiss?

How about if my stepmother just bought me that bracelet I wanted because she wants me to like her more than my mom? Should I give her a kiss on the cheek like I do my mom since the bracelet's from Kay?

And what if my boss who sexually harassed me just gave me diamond earrings to say he's sorry? How about I give him a kiss on the lips because hey after all the earrings are from Kay Jewelers?

 

 

These are just some of the scenarios that come to mind when I think about Kay's slogan. Probably not the images Kay was hoping would come to your mind, but the slogan is very vague. It doesn't let you know if they're talking about a romantic relationship or not. After all you can kiss family and friends too who may give you jewelry. And how do we know they're talking about a heterosexual relationship where the man is giving the woman jewelry? We don't know this either. The slogan by itself doesn't say every kiss between a man and a woman who are madly in love with each other begins with Kay.

The slogan doesn't describe the relationship at all, but the commercials do. In fact the commercials for Kay usually depict an attractive man and woman of the same race and about the same age in a loving relationship. 

Most commercials for Kay Jewelers show a man surprising a woman with a piece of jewelry. Her face lights up and she smiles. Then she gives him a big kiss. Then comes the tagline "Every kiss begins with Kay."

 

It's funny because here I thought kisses began with love and or attraction.  Not according to Kay Jewelers. According to them, kisses are a way to reward someone who just gave you jewelry. Oh but not just any jewelry, jewelry from Kay.

The Best of Both Boroughs

Last week my mom told me my aunt and uncle were moving to a town in upstate New York full of lakes and trees,where they would be a mile away from their nearest neighbors. While that's a place that they would enjoy living, I personally would miss the hustle and bustle of the city or at least the option of going to the city anytime you want when things get too humdrum.

I have lived in Bay Ridge, Brooklyn my entire life. It is a small town in a big city. A place where cars and people rarely pass by your house at night. When you walk down some streets at night you're the only pedestrian. When you open the back door to your yard you can hear crickets. You definitely have a sense of community that makes you feel like you're not a New Yorker, but a Bay Ridgite.

 
The best part is when you want to experience all that Manhattan has to offer you are only a short train ride away. No matter what you do when you get to Manhattan and no matter how much fun you have, at the end of the day you can hardly wait to get home to Bay Ridge, where you miss the quiet streets and where you're able to stretch out both arms without touching another human being.

Sometimes in Manhattan it's hard to even hear your own thoughts and there is so much to see and to take in you can go on sensory overload. While it's nice to get the rush of experiencing all sorts of things at once, it's just as equally nice to be able to slow down and only focus on one thing at a time like sitting outside and watching nature.

Don't get me wrong, I love nature. I love looking at the colors of the leaves change. I love seeing wildlife in my backyard and hearing the birds chirp in the morning. I love listening to the rain and the wind howl. But at some point, I need more.

I equally need to be around busy people briskly walking down the street to their next meeting, streets filled with cars, trucks and buses honking, bright lights, and people hailing yellow taxis. The confusion of it all makes sense to me. 

Not only do I love the confusion, I love the culture I can get exposed to. The museums, the sports, the plays and shows, the exhibits, the concerts, and the events. I couldn't imagine living in a place that did not have all that. I couldn't imagine not being able to swipe my Metrocard and taking a short trip to experience it all.

While Bay Ridge has a culture of its own, it's of a small town kind. We have community organizations, book clubs, movie theaters, billiard rooms, restaurants, parishes and places of worships. It's culture on a smaller level meaning places where people of a community go to feel connected.

On the other hand, sometimes its nice to be on a Manhattan street lost in a sea of diverse people, tons of people doing a ton of different things at the same time.

I think the noisy streets give you an appreciation of the silence and the silence makes you long for the noisy, busy streets. Who ever said balance was a bad thing?