"I don't want to sit around and hope good things happen. I want to make them happen."
--Drew Barrymore
When I first saw this commercial for Crest3D toothpaste, I was instantly struck by its sexist overtones. The premise is a woman sees an attractive man from across the restaurant and automatically she starts to think of marriage and children. That's what all women think of immediately when they see a new man, right? Oh, but remember to whiten your teeth first. Because if you don't, the commercial warns, he'll never walk over to you and make you his wife and the mother of his children.
C'mon advertisers it's 2013. Not all women obsess over marriage and children. Some women are actually happy being childless and employed without having perfectly white teeth. The commercial reminds me of some Jane Austen novel where the women stand around trying to look as fetching as possible while waiting for the men to ask them to dance. Women don't wait for men anymore. Women go out and get what they want and they don't have to look perfect doing it.
Another thing about the commercial that irked me is the notion that you should use Crest 3D to land a man. You shouldn't use it in order to feel better about yourself or advance your career, but in order to have pretty teeth and a husband and children. I suppose, then your life as a woman in the 21st century would be complete.
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